http://www.businessweek.com/innovate/next/archives/2009/09/augmented_reali.htmlWhat will technology think of next?! Hard to believe that that 20 years ago we barely had the internet, yet programs that could break down a neighborhood like this. The video at the webpage really gives you a good example how this technolgy can be favorable for not only the consumer, but as well s the consumer. The convenience factor is huge for the consumer and the less spending of labor for the business is a great way to keep the company from going into the red.
Now how does this help the retail market you ask? Where do people get these phones from? Usually at small retail stores of the cell phone providers. With the many new applcations that have been made available for such phones as the iphone and the droid, has made the demand for these high-tech items larger and larger. Usually these stores can barely keep these items in stock and with programs such as augmented reality eventually becoming available for the common person, most people are going to have these phones so they can keep up to date with the world.
In addition to the ever-growing popularity of this type of technology, retail stores that do not sell these phones will enjoy the ability to not rely on phone books and word of mouth to advertise the location of their businesses. I think that the augmented reality technologies of these new phones is an asset to all types and sizes of business. Customers are able to find even the most obscure of business/locations with ease. In the long run, many businesses could save on marketing costs because of the easy access people will have through there phones.
ReplyDeleteA global market research firm, Synovate, conducted a global survey regarding cell phones. It this survey they revealed just how attached most American’s are to their cell phones. The survey consisted of over 8,000 cell phone owners across 11 markets, including 504 in the United States. Three quarters of the survey respondents - including 82% of Americans - never leave home without their phones, and 36% of people across the world (42% of Americans) go as far as to say they 'cannot live without' their cell phone. With this niche retailers have the possibility to really capture the market. New technologies that enable people to perform even more with their cell phones will allow these retailers to capitalize on a strong growing market.
ReplyDeleteM. Templeton